“What should I post on Threads?”
What should I post on Threads?
Short answer
Pick a clear opinion, a ranked list, a small confession or a welcome post from your own niche. One live account drafted in Threadgehog shows nine of its posts with views on our home page: a ranked list reached 167,804, a welcome post 119,629 and a six-post help thread 56,997. Views vary a lot, so collect 10 to 20 posts that worked in your field and write in those shapes.
Side by side
Nine posts from one Threads account that uses Threadgehog, with the views shown on our home page. Sorted by views.
| Format | Opening line | Posts in thread | Views |
|---|---|---|---|
| Ranked list | Potluck dishes, ranked by how fast they disappear. This is not a debate. | 7 | 167,804 |
| Welcome post | First potluck? Welcome. Nobody will tell you this stuff, so here it is. | 6 | 119,629 |
| Help after a loss | Somebody in your life had a loss and you want to bring food. Here's what actually helps. | 6 | 56,997 |
| Opinion | The folding table has four crockpots plugged into one power strip and somebody needs to start telling the truth. | 6 | 31,304 |
| Single post | Taken the same dish to every potluck for four years. Called it "my signature." It is the third result on AllRecipes. | 1 | 22,532 |
| Confession | I broke a potluck rule for eleven years and nobody told me until my sister-in-law did, in a kitchen, in front of people. | 6 | 18,688 |
| Green flags | Green flags in a potluck invite. When you see these, you know it is going to be a good one. | 5 | 11,106 |
| Unwritten rules | The real potluck rules are enforced by side-eye from women holding foil. | 6 | 10,594 |
| Ranked list | Church supper classics, ranked by how quickly the pan hits the folding table and how quickly it's empty. | 7 | 7,596 |
Six formats you can borrow
Each format below is a shape, not a script. Fill it with something true about your own work.
- Ranked list. Rank things your readers argue about, and say what the ranking is based on.
- Welcome post. Open with the person you are writing for, then give the unwritten rules of your field.
- Help post. Answer a hard, specific situation: what actually helps, in order.
- Opinion. Take a side on one small, visible thing in your niche and give one reason.
- Confession. Tell a small mistake you made for a long time, with the scene.
- Green flags. List the signs that something in your field is going to go well.
Ideas by kind of business
The same shapes work in other niches. A shop owner can rank the products customers fight over. A coach can write a welcome post for first sessions. A software maker can write the confession about a feature nobody used.
We keep worked examples for 27 kinds of creators and businesses, such as small business owners, Etsy handmade sellers, online coaches and SaaS founders. Each has post ideas and an example brief.
Mixing in link posts
Not every post should end with your link. In Threadgehog the "Posts that include your link" slider runs from 0 to 100% in steps of 5. At 25%, about 1 in 4 posts ends with your link, and in a thread the link goes in the last post.
If you are not sure where to start, a low number keeps most of your feed as plain writing. The setting is explained in posts a day and link share, and the debate about links is covered in do links hurt reach on Threads.
How to get examples from your own niche
Search a topic your customers care about on Threads, open the Top tab, and save 10 to 20 posts that drew replies for accounts about your size. Mix single posts and threads. Skip posts that worked only because of a photo, a giveaway or breaking news.
Threadgehog learns your brand voice from those posts and writes drafts in their shapes. The step-by-step is in how to find posts that work on Threads. Every draft waits for your approval before it goes to your scheduler.
Questions
What should I post on Threads every day?
One post in a shape that has worked in your niche: an opinion, a ranked list, a short confession or a help post. Pick a pace you can keep, and see how often to post on Threads.
What should a small business post on Threads?
Posts about the work: what customers argue about, what you learned, what actually helps. Add a link post now and then, not every time.
How many posts should link to my product?
There is no published rule. Threadgehog lets you set the share from 0 to 100% in steps of 5. A low share keeps most of the feed as plain writing.
Do threads or single posts work better?
In the nine posts above, eight are threads and one is a single post, and the single post drew 22,532 views. One account is too small a sample to decide. Test both.
Do these view counts prove a formula?
No. They show what one account's posts earned. The same format drew 167,804 and 7,596 views on different days.
How do I find ideas in my niche?
Open the Top tab for a topic your customers care about, and save posts that drew many replies. Steps are in how to find posts that work on Threads.
Can AI write these posts?
Threadgehog drafts posts in the voice of the examples you give it. You approve or reject each draft, and every choice teaches it what to write next.
Sources
- Threadgehog: home page, posts with views (checked 2026-10-18)
- Threadgehog FAQ (checked 2026-10-18)