You run the whole business, so posting slides to next week again.
Threadgehog writes posts for the business, including ones built around photos you already have, and sends the ones you approve to your scheduler.
14-day free trial. Cancel before day 15 and you won't be charged. Apple silicon Mac, macOS 14 or later.
Who it is for
Owners running a small business on their own, with marketing as one more job on the list.
How Threadgehog helps
Paste about ten posts from your field that got plenty of replies, from any account, as text or Threads links, and Threadgehog writes drafts about the business in that style. Add photos or video of the place to the Media library with a short note on each, and Threadgehog writes post ideas from that note with the file already attached. Set the link share to 25% so about 1 in 4 posts point people to your booking page, approve what you like in one sitting, and Threadgehog sends it to your scheduler on the schedule you pick, while the app is open. Posts with media go out through Typefully, Publer or Postiz, or through Buffer or Metricool once you connect Cloudinary.
An example brief
This is an example, not a real customer's brief.
Product
Oak Street Gym
What it is
A one-location gym with small group classes
Who it is for
People who live or work nearby and want a class before work
Link
Your class booking page
What readers should do
Book a class
Posts that link to it
25% of posts. Most posts can be tips and news from the gym, and the booking link in about 1 in 4 keeps the feed from reading like ads.
Plan
Solo. One business is one project, and Solo includes 2 projects.
Example posts
A regular post
Our 6am class has 9 regulars. Two of them started in January "just to try it." One deadlifts more than me now. I'm fine. Totally fine.
A thread that links to it
Most people who join in January stop by March. We looked at who stayed, and almost all of them came twice a week, not five times.
So the new morning class is twice a week, 45 minutes, before work. One coach, one room, 12 spots, so nobody ends up stuck at the back.
It starts next month. First come, first served: [link]
The X version
Our 6am class has 9 regulars. Two of them started in January "just to try it." One deadlifts more than me now. I'm fine. Totally fine.
Example posts written to show the style. Not from a real account.
Post ideas for small-business owners
The kind of posts Threadgehog drafts for small-business owners. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The regular who told me which day of the week we should close early.Story
- If your opening hours only live on one platform, expect calls asking about them.Hot take
- What do you post when nothing new is happening at the business?Question
- Our sign out front when we opened, and the one we put up after a year of questions.Before and after
- Five questions customers ask every week that I should just post the answers to.List
- I ran a discount for a slow week and filled it with people who never came back.Mistake
- How I take a decent photo of the shop with the phone I already have.How-to
- Customers mention the staff by name in reviews far more often than they mention prices.Observation
- The rainy Tuesday that turned into our busiest afternoon of the month.Story
- Who answers your business's messages after closing time?Question
Questions
Do I need posts of my own first?
No. A brand-new account works. Paste about ten posts from your niche that got plenty of replies, from any account, and Threadgehog writes in that style. The app shows you how to find them. Once your own posts start doing well, paste those and rebuild the brand voice.
Can it run without me approving every post?
Yes. Turn on auto-approve during setup or in Project settings. It waits until Threadgehog agrees with your choices often enough, and Project settings shows how close it is, from Just started to Ready for auto-approve. From then on, drafts it's sure you'd approve skip Pending and go straight to your Queue, which Threadgehog sends to your scheduler, and the rest wait in Pending. Pick how many posts it writes a day, from 1 to 500, and it writes them on its own while the app is open. More posts use more of your monthly AI drafts, more of your own key's usage (cheap, because it is only text), or more of your Claude or ChatGPT plan's limits. Reviewing a batch once a week or once a month still gets better results: it learns from what you approve and reject, and auto-approved posts are left out of that.
Do I need an API key?
No. Every plan includes Threadgehog AI: 300 drafts a month on Solo, 750 on Pro and 1,500 on Unlimited, and the trial includes 50. Only writing a new draft counts. Editing a draft, rewriting it for X and learning from your approvals are free. Paid plans also include images every month: 30 on Solo, 75 on Pro and 150 on Unlimited. If you need more, add an AI pack in the app. You can also write with a Claude or ChatGPT plan you already pay for, through Claude Code or Codex on your Mac. For unlimited drafts, connect your own key instead: OpenRouter with one approval in your browser, or a key from Anthropic, OpenAI, Google Gemini, xAI or Moonshot. You pay the provider directly, and Threadgehog charges nothing per post. Your key is stored in your Mac's Keychain. When Threadgehog writes, what that request needs (your brand voice, your brief, your rules, example posts and the post itself) passes through Threadgehog's server to the AI provider, and the server stores none of it. Your drafts, queue and media are stored on your Mac.