You never planned on being the person who posts.
Threadgehog learns a style from posts that already work in your niche, then drafts posts about your product for you to approve.
14-day free trial. Cancel before day 15 and you won't be charged. Apple silicon Mac, macOS 14 or later.
Who it is for
Solo founders of a new B2B SaaS product with no audience and no marketing background.
How Threadgehog helps
Paste about ten posts from your niche that got plenty of replies, from any account, as text or Threads links, and Threadgehog writes in that style, so you don't need a posting history of your own. Say once what you're building, who it's for and what people should do at your link, then set the link share: at 25%, about 1 in 4 posts point people to it and end with your link. It writes new drafts each day while the app is open, and the ones you approve go to your scheduler on the schedule you pick.
An example brief
This is an example, not a real customer's brief.
Product
Fieldstack
What it is
Scheduling and invoicing for small field service crews
Who it is for
Owners of small HVAC, plumbing and electrical companies
Link
Your free trial page
What readers should do
Start a free trial
Posts that link to it
25% of posts. Most posts should be the build itself, the mistakes and the fixes, so the posts that point to the trial, about 1 in 4, don't read like a pitch.
Plan
Solo. One product is one project, and Solo includes 2 projects.
Example posts
A regular post
Rode along with an HVAC owner last Tuesday. He invoiced 6 jobs from his truck, between stops, on a phone with a cracked screen. Our desktop dashboard did not come up once.
A thread that links to it
Spent 3 days in trucks with 4 HVAC and plumbing crews. Every owner did invoicing the same way: at 9pm, from memory, on the couch.
So we rebuilt invoicing around the job instead of the office. Tap Done at the last job of the day and the invoice is drafted with the parts and hours already on it.
Fieldstack is free for 14 days, no card: [link]
The X version
Rode along with an HVAC owner last Tuesday. He invoiced 6 jobs from his truck, between stops, on a phone with a cracked screen. Our desktop dashboard did not come up once.
Example posts written to show the style. Not from a real account.
Post ideas for B2B SaaS founders
The kind of posts Threadgehog drafts for B2B SaaS founders. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The sales call where the buyer explained my product better than I ever had.Story
- If the demo starts on a login screen, you've already lost the room.Hot take
- Who on the buyer's side actually reads your security questionnaire?Question
- Our first pricing page said 'Contact us.' The new one has real numbers on it.Before and after
- Five questions I ask on every discovery call before I share my screen.List
- I built an integration for one prospect who never signed.Mistake
- How I explain a technical feature to the person who signs the contract.How-to
- The person who finds your product is rarely the one who pays for it.Observation
- The procurement form that took longer than building the feature they asked for.Story
- How long is your sales cycle, and when did it stop surprising you?Question
Questions
Do I need posts of my own first?
No. A brand-new account works. Paste about ten posts from your niche that got plenty of replies, from any account, and Threadgehog writes in that style. The app shows you how to find them. Once your own posts start doing well, paste those and rebuild the brand voice.
Will every post link to my product?
Only as many as you choose. Set it to 25% and about 1 in 4 posts point people to your product and end with your link. The rest are regular posts in your brand voice, so the feed does not read like ads. The X version keeps the link too, and in a thread the link goes in the last post.