Each morning starts with a blank page for every client.
Threadgehog gives each client their own project, drafts and queue, so a week of posts per client is one sitting of approvals.
14-day free trial. Cancel before day 15 and you won't be charged. Apple silicon Mac, macOS 14 or later.
Who it is for
Freelance social media managers and small agencies making daily content for several clients in different niches.
How Threadgehog helps
Give each client their own project, with its own brief, link, drafts and queue, posting through your scheduler to that client's Threads and X. Sit down once a week, approve each client's batch, and Threadgehog sends each queue to your scheduler on the schedule you pick, while the app is open. Solo includes 2 projects, Pro includes 10, and Unlimited has no limit on projects. Each client can have their own brand voice: pick their project under Brand voice for in Settings > Brand voice. Projects without one use your default voice.
An example brief
This is an example, not a real customer's brief.
Product
Northlane Social
What it is
Social media for independent restaurants and cafes
Who it is for
Restaurant and cafe owners with no time to post
Link
Your booking page
What readers should do
Book an intro call
Posts that link to it
25% of posts. The agency's own account should mostly show what it knows, so about 1 in 4 posts carries the link. Each client project sets its own link and share.
Plan
Pro. One project per client plus one for the agency: Pro includes 10 projects, and Unlimited has no limit on projects if the roster grows past that.
Example posts
A regular post
Best-performing post for a cafe client this year: Luis, the dishwasher, holding up the 400th clean mug of the day. No special, no discount. 31 comments asking if Luis is okay.
A thread that links to it
We run social for 14 independent restaurants. The posts that bring people in are almost never the specials.
They're the regular who orders the same thing every Friday, the bread that's gone by 11:30, the cook who's been there since opening day. People follow a place for the people in it.
If you'd rather hand the posting off, here's how we work with restaurants: [link]
The X version
Best post for a cafe client this year: Luis, the dishwasher, holding up the 400th clean mug of the day. No special, no discount. 31 comments asking if Luis is okay.
Example posts written to show the style. Not from a real account.
Post ideas for social media agencies
The kind of posts Threadgehog drafts for social media agencies. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The client post we almost didn't publish that their customers still bring up.Story
- If the client rewrites every post before approving it, the client is writing the posts.Hot take
- How many rounds of client approval before a post is just late?Question
- Our first client calendar was a spreadsheet with forty tabs. Now it's one page per client.Before and after
- Four things we collect from every new client in the first week.List
- We used the same posting schedule for a bakery and a law firm.Mistake
- How we write in a client's voice when the owner hates being on camera.How-to
- The clients who text us photos from the shop floor always have the easiest accounts to run.Observation
- The client who wanted to go viral, and what we posted instead.Story
- Do you show clients drafts in a doc, a calendar, or somewhere else?Question
Questions
Can I buy seats for my team?
Yes, on the yearly and lifetime plans. Pick the number of seats on the Stripe checkout page, from 1 to 10. Each seat is one Mac and costs the plan price. You get one key that covers them all, and the account page shows how many Macs are on it.
How does publishing work?
Connect the scheduler you already use: Buffer, Typefully, Publer, Metricool or Postiz. Threadgehog sends the posts you approve to it on the schedule you pick: once a day, twice a day, every 6 hours or every hour, while the app is open. Threadgehog picks the time for each post from your posts a day, spread from 9 AM to 9 PM, so nothing needs setting up inside the scheduler, which then publishes them to Threads and X. Buffer, Typefully and Postiz post multi-post threads as threads. Publer and Metricool take single posts, so a short thread is joined into one post and a long one stays in Pending.