“How do I choose how many posts a day and how many should promote my product?”
How do I choose how many posts a day and how many should promote my product?
Short answer
Pick two numbers. Posts a day, from 1 to 500, is how many drafts Threadgehog writes. Link share (the Posts that include your link setting), from 0% to 100% in steps of 5, is how many carry your product link. A common start is two posts a day with the link in about 1 post in 4, then raise the share only for launches or offers.
Steps
- 1
Pick posts a day you can review
One to three is a workable start. Two a day is 14 drafts a week.
- 2
Pick a link share
25% means about 1 post in 4 ends with your link. 50% is about half. 100% is every post.
- 3
Pick a send cadence
Once a day, twice a day, every 6 hours or every hour. This is how often the app hands approved posts to your scheduler.
- 4
Hold it for a month
Changing numbers weekly makes results hard to read. Compare replies week by week.
- 5
Change the share on purpose
Raise it for a launch or offer. Drop it back after.
Two numbers that do different jobs
Posts a day is volume. Link share is mix. They are independent: you can post once a day with a 25% share, or five times a day with 100%. They also cost differently. Volume uses your monthly AI drafts (300 on Solo, 750 on Pro, 1,500 on Unlimited) or your own key or plan. Share costs nothing.
Send cadence is a third setting and it is separate again. It decides how often the app hands approved posts to your scheduler: once a day, twice a day, every 6 hours or every hour, while the app is open. Threadgehog picks a time for each post from your posts-a-day number, spread from 9 AM to 9 PM.
The costs are different in kind too. Posts a day changes your review time and your draft count. Link share changes none of that, only the mix of what the same drafts say. That is why it is safe to adjust the share often, while the daily number deserves a month before you judge it.
Three setups with the math
Quiet and steady: 1 post a day, 25% share. That is 30 posts a month and about 7 or 8 of them carry your link. Review time is one sitting of 7 drafts a week. Good for a side project or a new account.
Working product: 2 posts a day, 25% share. 60 posts a month, about 15 with the link. A weekly review is 14 drafts. This is the pace most one-person products can sustain.
Launch week: 2 to 3 posts a day, 50% share, for seven days only. At 3 a day that is 21 posts, about 10 with the link. Afterward return to your normal setup. These are example numbers, not benchmarks. See planning a launch week.
If you are unsure which setup fits, start with the middle one: two a day at 25%. It gives you enough posts to see patterns in Insights within a few weeks and few enough that a weekly review fits in half an hour.
Choosing posts a day
The ceiling is far above what anyone needs. Threadgehog accepts 1 to 500 a day, which exists for agencies and many-account setups. For one account, the limit is how much you will review. Two posts a day for a week is 14 drafts, which takes a few minutes with the arrow keys.
If you review once a month, pick a smaller daily number and write a big batch up front (3, 10, 20, 30 or 50 at a time) so the queue lasts. The longer treatment of pace is in how often to post on Threads.
Checking that it works
After four weeks, open Insights. It marks posts that did 2x or more your typical post when Buffer, Publer or Postiz is connected (Metricool for X). Look at two things: did link posts do worse than regular posts, and did reply counts hold up when volume rose? If link posts lag, lower the share. If replies fall when you post more, drop the number.
Then change one setting at a time. The weekly routine around this is in posting daily without writing every post.
Keep a log of two numbers each week: posts approved and replies received. A simple note is fine. The trend across four weeks tells you more than any single day, and it tells you whether to move the daily number or the share.
Signals that a setting is wrong
Too many posts shows up as review fatigue: the Pending list is growing faster than you clear it, and you start approving without reading. Cut posts a day until you clear it in one sitting a week.
Too high a link share shows up as flat replies on link posts, or comments that ask whether you are selling something. Lower it toward 25% and make the non-link posts more useful.
Too few posts shows up as silence between bursts. If you reviewed a week of drafts and the Queue is empty by Thursday, raise the daily number or write a bigger batch.
Change one number at a time and hold it for a couple of weeks. Two changes at once make it impossible to tell which one helped.
Settings for several projects
Each project has its own numbers. A person running a main product and a side project might set the main at 2 posts a day with a 25% share and the side project at 1 a day with 25%. Solo includes 2 projects, Pro 10, and Unlimited has no limit.
Agencies running many accounts often set low daily numbers per project and review each in a short sitting. That keeps total review time reasonable. See the social media agencies page.
Monthly drafts are shared across projects on your plan: 300 on Solo, 750 on Pro, 1,500 on Unlimited, with AI packs for more or your own key or Claude or ChatGPT plan for no draft cap.
Questions
Can I change these later?
Yes. Both are project settings, and you can raise or lower them whenever your situation changes.
What does 25% mean exactly?
About one post in four points people to your product and ends with your link. It is a share, so any single day can vary.
Is more posts better?
Not by itself. More posts use more drafts and more review time. Pick a number you can keep for a month.
Do different projects have different settings?
Yes. Each project has its own drafts, queue and numbers.
What range can the link share take?
0% to 100%, in steps of 5. The first-run setup offers 25%, 50%, 75% and 100%.
Does send cadence change how many posts go out?
No. Posts a day sets how many; cadence sets how often the app hands them to your scheduler.
When can I use this?
The Mac app is on a waitlist. Join on the pricing page; the 14-day free trial starts when it opens.
Sources
- Threadgehog home (checked 2026-10-17)
- Threadgehog FAQ (checked 2026-10-17)