TikTok Shop already takes all the filming you have in you.
Threadgehog writes posts for Threads and X, a second channel next to your TikTok Shop that needs no filming.
14-day free trial. Cancel before day 15 and you won't be charged. Apple silicon Mac, macOS 14 or later.
Who it is for
Sellers and affiliates running a TikTok Shop storefront whose main channel is short-form video, often reluctant to be on camera.
How Threadgehog helps
Threadgehog writes for Threads and X, so the channel it adds needs no filming. Paste about ten posts that got plenty of replies, from sellers in your niche, as text or Threads links, and Threadgehog writes in that style, even on a brand-new account with no posting history. Drafts wait in Pending until you approve or reject them. Set the link share to 25% and about 1 in 4 posts point people to your listing and end with your link.
An example brief
This is an example, not a real customer's brief.
Product
Clovewise
What it is
A TikTok Shop storefront selling a garlic press that peels as it presses
Who it is for
Home cooks who are also on Threads or X
Link
Your TikTok Shop listing
What readers should do
Check the TikTok Shop listing
Posts that link to it
25% of posts. Most posts stay about the category, and about 1 in 4 points to the TikTok Shop listing.
Plan
Solo. One storefront is one project, and Solo includes 2 projects.
Example posts
A regular post
Filmed the same 9-second video 14 times today. Version 12 sold 61 units. The only difference: I said "peel" instead of "skin."
A thread that links to it
Our garlic press video did 2.1M views last month and sold 340 units. The one I spent a whole day lighting did 3,000 views and sold 2.
People buy when they see the clove come out clean in the first second. The packaging, the countertop and my face had nothing to do with it.
Here's the press, if you've ever spent five minutes picking garlic skin off your fingers: [link]
The X version
Filmed the same 9-second video 14 times today. Version 12 sold 61 units. The only difference: I said "peel" instead of "skin."
Example posts written to show the style. Not from a real account.
Post ideas for TikTok Shop sellers
The kind of posts Threadgehog drafts for TikTok Shop sellers. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The free sample I sent to a creator who never posted, and the one who did.Story
- If the product needs a voiceover to make sense, it will struggle on TikTok Shop.Hot take
- Do you go live on a schedule, or only when you have something new?Question
- My first product demo was a minute of me talking. Now the product moves in the first second.Before and after
- Three things the best creator videos about our product had in common.List
- I set the creator commission before I knew my real margin after fees.Mistake
- How I write a TikTok Shop title for search without stuffing it with keywords.How-to
- The most common comment under a product video is a question the listing already answers.Observation
- The live where nobody bought anything, and what I changed for the next one.Story
- How many samples do you send before you stop waiting for a video?Question
Questions
Do I need posts of my own first?
No. A brand-new account works. Paste about ten posts from your niche that got plenty of replies, from any account, and Threadgehog writes in that style. The app shows you how to find them. Once your own posts start doing well, paste those and rebuild the brand voice.
Will every post link to my product?
Only as many as you choose. Set it to 25% and about 1 in 4 posts point people to your product and end with your link. The rest are regular posts in your brand voice, so the feed does not read like ads. The X version keeps the link too, and in a thread the link goes in the last post.