You know you need a following off Amazon, but there's no time.
Threadgehog drafts the off-Amazon posts in your category's style and sends what you approve to your scheduler.
14-day free trial. Cancel before day 15 and you won't be charged. Apple silicon Mac, macOS 14 or later.
Who it is for
Private-label sellers running physical-product listings on Amazon, usually through FBA, who know they should build an audience outside Amazon but mostly haven't.
How Threadgehog helps
Paste about ten posts that got plenty of replies, from sellers or creators in your category, as text or Threads links, and Threadgehog writes in that style from day one. Approve the ones you want, and it sends them to Buffer, Typefully, Publer, Metricool or Postiz on the schedule you pick: once a day, twice a day, every 6 hours or every hour, while the app is open. The posting outside Amazon happens without you sitting down to write each post.
An example brief
This is an example, not a real customer's brief.
Product
Neatbay
What it is
Drawer organizers sold on Amazon
Who it is for
Shoppers fixing a messy kitchen or desk drawer
Link
Your Amazon listing
What readers should do
Check the listing
Posts that link to it
25% of posts. Most posts stay about the category, and about 1 in 4 points to the listing.
Plan
Solo. One brand is one project, and Solo includes 2 projects.
Example posts
A regular post
Our most useful review ever was 2 stars. "Great organizer, but it's 4mm too wide for a standard IKEA drawer." They were right. Batch 2 is 4mm narrower, and that review is the reason.
A thread that links to it
Our listing was suppressed for 11 days in March, and I found out how many customers knew our name. About 9.
That's why I post here now. If the listing gets flagged again, I'd like a few thousand people who would search for us by name.
Batch 2 is in stock, 4mm narrower so it finally fits an IKEA drawer: [link]
The X version
Our most useful review ever was 2 stars: "Great organizer, but it's 4mm too wide for a standard IKEA drawer." They were right. Batch 2 is 4mm narrower, and that review is the reason.
Example posts written to show the style. Not from a real account.
Post ideas for Amazon FBA sellers
The kind of posts Threadgehog drafts for Amazon FBA sellers. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The listing suppression notice that showed up the morning of a restock.Story
- If the main image needs text to explain the product, shoot a different angle.Hot take
- Do you answer the customer questions on your listing yourself, or let other buyers do it?Question
- My first listing's bullet points were features. Now each one answers a question from a review.Before and after
- Five things I check in Seller Central before I send another inbound shipment.List
- I sent inventory in before I'd read the packaging rules for my category.Mistake
- How I read one-star reviews on competitor listings to plan my next version.How-to
- Most product problems show up in the questions section weeks before they show up in reviews.Observation
- The returned unit that came back with a handwritten note inside.Story
- Where else do your Amazon customers hear from you, if anywhere?Question
Questions
How does publishing work?
Connect the scheduler you already use: Buffer, Typefully, Publer, Metricool or Postiz. Threadgehog sends the posts you approve to it on the schedule you pick: once a day, twice a day, every 6 hours or every hour, while the app is open. Threadgehog picks the time for each post from your posts a day, spread from 9 AM to 9 PM, so nothing needs setting up inside the scheduler, which then publishes them to Threads and X. Buffer, Typefully and Postiz post multi-post threads as threads. Publer and Metricool take single posts, so a short thread is joined into one post and a long one stays in Pending.
Does it learn from my results?
Yes, in two ways. When it writes new ideas and the daily batch, up to 8 of your most recent approved posts go along as examples. And with Threadgehog AI, every 3 days on Solo, every day on Pro, or up to 3 times a day on Unlimited, it compares what you approved with what you rejected and rewrites the rules for the next batch. With Buffer, Publer, Postiz or Metricool, most new drafts also build on what your top posts share.