Posting now takes more of your week than running the brand.
Threadgehog learns your brand's voice and writes the drafts, so your part is approving or rejecting them.
14-day free trial. Cancel before day 15 and you won't be charged. Apple silicon Mac, macOS 14 or later.
Who it is for
Founders selling their own branded product line through a Shopify store, usually solo or with a small team.
How Threadgehog helps
Paste about ten posts that already sound like the brand, as text or Threads links, and Threadgehog builds a brand voice from them: sentence length and rhythm, how posts open and close, and words never used. It writes new drafts each day while the app is open, Write drafts adds more any time, and drafts wait in Pending until you approve or reject them. Approve a Threads post and Threadgehog writes an X version, which waits for its own approval unless you turn on X auto-approve.
An example brief
This is an example, not a real customer's brief.
Product
Saltline Goods
What it is
A small brand of hand-dyed canvas tote bags
Who it is for
People who carry one bag everywhere and want it to last
Link
Your shop's product page
What readers should do
Shop the restock
Posts that link to it
25% of posts. Most posts stay about the brand and how it's made, and about 1 in 4 points to a restock.
Plan
Solo. One brand is one project, and Solo includes 2 projects, so a second line still fits.
Example posts
A regular post
The color is called Low Tide. It took 4 dye batches, 11 swatches, and one argument with my mom about whether it's green. It's green.
A thread that links to it
The olive tote sold out in 6 days last spring. Getting it back took 5 months, because the mill changed its canvas and the dye stopped taking.
Batch 4 finally matched the original swatch in daylight and under the bad light in my garage, which is closer to where people actually see it.
Restocked this morning in three sizes. 140 made, no more until spring: [link]
The X version
The color is called Low Tide. It took 4 dye batches, 11 swatches, and one argument with my mom about whether it's green. It's green.
Example posts written to show the style. Not from a real account.
Post ideas for Shopify brand owners
The kind of posts Threadgehog drafts for Shopify brand owners. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The customer who sent a photo of our jar sitting on their kitchen shelf.Story
- A size chart posted as an image is a size chart nobody on a phone can read.Hot take
- Do you show the price in your product posts, or make people click through?Question
- Our first product photos, shot on a bedsheet, next to what we shoot now.Before and after
- Five product page details customers email about when I leave them out.List
- I ordered custom boxes before I knew which size people would actually buy.Mistake
- How we pick which product goes in the first photo on the homepage.How-to
- The products people ask about in DMs are rarely the ones we expected to sell.Observation
- The batch we pulled from the shelf, and the email we sent everyone who bought it.Story
- How much of your week goes to customer emails instead of making the product?Question
Questions
Will every post link to my product?
Only as many as you choose. Set it to 25% and about 1 in 4 posts point people to your product and end with your link. The rest are regular posts in your brand voice, so the feed does not read like ads. The X version keeps the link too, and in a thread the link goes in the last post.
Does it learn from my results?
Yes, in two ways. When it writes new ideas and the daily batch, up to 8 of your most recent approved posts go along as examples. And with Threadgehog AI, every 3 days on Solo, every day on Pro, or up to 3 times a day on Unlimited, it compares what you approved with what you rejected and rewrites the rules for the next batch. With Buffer, Publer, Postiz or Metricool, most new drafts also build on what your top posts share.