Time spent marketing comes straight out of your writing time.
Threadgehog drafts posts about the book and the writing behind it, and sends the ones you approve to your scheduler.
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Who it is for
Indie authors who publish their own novels or nonfiction as ebooks and paperbacks, without a publisher.
How Threadgehog helps
Paste about ten posts that got plenty of replies, from authors in your genre, yours or someone else's, as text or Threads links, and Threadgehog writes single posts and short threads in that style. Set the link share to 25% and about 1 in 4 posts point people to the book and end with your link. The rest are regular posts in your brand voice. Approve what sounds right and it goes to your queue, which Threadgehog sends to your scheduler on the schedule you pick, while the app is open.
An example brief
This is an example, not a real customer's brief.
Product
Coastal Mail
What it is
A historical novel told through letters, set in 1850s New England
Who it is for
Readers of literary historical fiction
Link
Your Amazon book page
What readers should do
Buy or preview the book on Amazon
Posts that link to it
25% of posts. Most posts should be about the writing and research, so about 1 in 4 points to the book.
Plan
Solo. One book is one project, and Solo includes 2 projects.
Example posts
A regular post
Spent three days finding out how long a letter took from Boston to Liverpool in 1851. 11 days, if the ship was lucky. It's one sentence in the book. Nobody will check. I had to know.
A thread that links to it
34 copies sold in the first month. Six went to the same aunt, who says she's "giving them out at church."
The other 28 went to strangers. One of them emailed to ask whether Eliza ever got the last letter. That email is taped above my desk.
Coastal Mail is a novel told in letters, set in 1850s New England. The first chapter is free to read on Amazon: [link]
The X version
Spent three days finding out how long a letter took from Boston to Liverpool in 1851. 11 days, if the ship was lucky. It's one sentence in the book. Nobody will check. I had to know.
Example posts written to show the style. Not from a real account.
Post ideas for self-published authors
The kind of posts Threadgehog drafts for self-published authors. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The one-star review that made me rewrite chapter one for the second edition.Story
- If the blurb gives away the midpoint twist, nobody needs to buy the book to find it.Hot take
- Do you read your reviews, or does someone else read them for you?Question
- The blurb on my first book, and the rewrite after I studied ten bestsellers in my genre.Before and after
- Five things I set up before release day so I'm not panicking at midnight.List
- I picked the book's categories at the last minute and spent months in the wrong one.Mistake
- How I write a post about the book without spoiling a single scene.How-to
- Readers write to me about the side character, never the main one.Observation
- The scene I cut that a beta reader begged me to put back.Story
- What made you buy the last book you read from an author you'd never heard of?Question
Questions
Do I need posts of my own first?
No. A brand-new account works. Paste about ten posts from your niche that got plenty of replies, from any account, and Threadgehog writes in that style. The app shows you how to find them. Once your own posts start doing well, paste those and rebuild the brand voice.
Will every post link to my product?
Only as many as you choose. Set it to 25% and about 1 in 4 posts point people to your product and end with your link. The rest are regular posts in your brand voice, so the feed does not read like ads. The X version keeps the link too, and in a thread the link goes in the last post.