Gumroad will sell the file, but it won't send anyone to the page.
Threadgehog writes the posts that tell people what's in the guide and where to get it.
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Who it is for
Someone who put what they know into one PDF guide or workbook and sells it from a single product page on Gumroad or their own site.
How Threadgehog helps
Paste about ten posts that got plenty of replies, from sellers in your niche, as text or Threads links, and Threadgehog writes in that style. Tell it once what the PDF is and who it's for, then set the link share: at 25%, about 1 in 4 posts point people to the guide and end with your link, and the rest are regular posts in your brand voice. Drafts wait in Pending until you approve or reject them. When Pending runs low, Write drafts adds a fresh batch of 3 to 50.
An example brief
This is an example, not a real customer's brief.
Product
Pricing Freelance Design Work
What it is
A PDF guide to pricing freelance design work
Who it is for
Freelance designers who suspect they undercharge
Link
Your Gumroad product page
What readers should do
Buy the guide
Posts that link to it
25% of posts. Most posts should be useful on their own, so about 1 in 4 points to the guide.
Plan
Solo. One guide is one project, and Solo includes 2 projects.
Example posts
A regular post
Quoted a logo at $300 in 2019. The client said yes in 4 minutes. That's how I found out I'd underpriced it by about $2,000.
A thread that links to it
I asked 120 freelance designers what they charge for a logo. Answers ran from $80 to $9,000 for the same scope.
The biggest predictor was one question: did they ask about budget before naming a number? The ones who asked first charged 3.4x more on average.
The three questions I ask before every quote, plus the one I skipped for years, are in a PDF now: [link]
The X version
Quoted a logo at $300 in 2019. The client said yes in 4 minutes. That's how I found out I'd underpriced it by about $2,000.
Example posts written to show the style. Not from a real account.
Post ideas for PDF sellers
The kind of posts Threadgehog drafts for PDF sellers. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The chapter I cut from the guide, and the reader who asked for it back.Story
- If the preview pages don't teach something, the description won't save the sale.Hot take
- Do you update a PDF for past buyers for free, or sell a new edition?Question
- The cover I designed myself next to the one people actually click.Before and after
- Five pages I include in every guide that buyers mention in their emails.List
- I wrote the whole guide before I posted a single page of it anywhere.Mistake
- How I turn one section of the guide into a week of posts.How-to
- People rarely read a PDF front to back. They search it for one answer.Observation
- The email from a buyer who printed the whole thing and put it in a binder.Story
- What's the most useful PDF you've ever paid for, and what was on page one?Question
Questions
Will every post link to my product?
Only as many as you choose. Set it to 25% and about 1 in 4 posts point people to your product and end with your link. The rest are regular posts in your brand voice, so the feed does not read like ads. The X version keeps the link too, and in a thread the link goes in the last post.
Do I need posts of my own first?
No. A brand-new account works. Paste about ten posts from your niche that got plenty of replies, from any account, and Threadgehog writes in that style. The app shows you how to find them. Once your own posts start doing well, paste those and rebuild the brand voice.