The course is finished, and now someone has to find it.

Threadgehog writes the posts that keep the course visible after the launch week ends.

14-day free trial. Cancel before day 15 and you won't be charged. Apple silicon Mac, macOS 14 or later.

Who it is for

Someone running a self-paced or cohort course on Teachable, Kajabi or Udemy who handles their own marketing.

How Threadgehog helps

You don't need a posting history: paste about ten posts that got plenty of replies, from creators in your space, as text or Threads links, and Threadgehog writes in that style. Tell it once what the course is and what people should do at the link, then set the link share: at 25%, about 1 in 4 posts point people to enrollment and end with your link. Approve what's good and Threadgehog sends it to your scheduler on the schedule you pick, while the app is open.

An example brief

This is an example, not a real customer's brief.

Product

Furniture Refinishing Cohort

What it is

A six-week cohort course on refinishing furniture, with live critiques

Who it is for

People who want to refinish their own furniture

Link

Your course enrollment page

What readers should do

Enroll, or join the waitlist for the next cohort

Posts that link to it

25% of posts. Most posts should teach something from inside the course, so about 1 in 4 points to enrollment.

Plan

Solo. One course is one project, and Solo includes 2 projects, so a second course still fits.

Example posts

A regular post

secondcoat.studioExample draft

A student sent me a photo of her grandmother's dresser. Before: water rings and one drawer that wouldn't close. After: she cried, her mom cried, and I cried at my kitchen table reading it.

A thread that links to it

secondcoat.studioExample draft

First cohort: 23 people, 6 weeks, 23 pieces of furniture. 21 finished. One person refinished the same chair four times because she kept getting better.

secondcoat.studio

The live critiques did more than the videos. Seeing someone else's brush marks on camera fixed things I'd explained three times.

secondcoat.studio

The next cohort starts in 5 weeks. Join the waitlist for first pick of spots: [link]

The X version

secondcoat.studioX draft

A student sent me a photo of her grandmother's dresser. Before: water rings and a drawer that wouldn't close. After: she cried, her mom cried, and I cried at my kitchen table reading it.

Example posts written to show the style. Not from a real account.

Post ideas for online course creators

The kind of posts Threadgehog drafts for online course creators. Add any of them with Add an idea in Pending, and the next batch builds on it.

  1. The student question that turned into a whole new module.Story
  2. If a lesson runs past twelve minutes, it's two lessons.Hot take
  3. Do you film lessons in one take, or edit out every pause?Question
  4. The laptop-camera setup I filmed lesson one with, and what I film with now.Before and after
  5. Five things I'd tell myself before filming the first module again.List
  6. I set the launch price by looking at other courses instead of asking my students.Mistake
  7. How I pull a free lesson out of the course without giving the whole thing away.How-to
  8. Students skip the intro video and go straight to the lesson with the most specific title.Observation
  9. The student who finished the course in a weekend and emailed me a photo of the result.Story
  10. Which lesson in your course do students ask about most?Question

Questions

Do I need posts of my own first?

No. A brand-new account works. Paste about ten posts from your niche that got plenty of replies, from any account, and Threadgehog writes in that style. The app shows you how to find them. Once your own posts start doing well, paste those and rebuild the brand voice.

How does publishing work?

Connect the scheduler you already use: Buffer, Typefully, Publer, Metricool or Postiz. Threadgehog sends the posts you approve to it on the schedule you pick: once a day, twice a day, every 6 hours or every hour, while the app is open. Threadgehog picks the time for each post from your posts a day, spread from 9 AM to 9 PM, so nothing needs setting up inside the scheduler, which then publishes them to Threads and X. Buffer, Typefully and Postiz post multi-post threads as threads. Publer and Metricool take single posts, so a short thread is joined into one post and a long one stays in Pending.

More in Selling digital products and know-how

Try it on what you are promoting.

Download it, tell it what you are promoting, and read your first drafts tonight.

Download for Mac

14-day free trial. Cancel before day 15 and you won't be charged. Apple silicon Mac, macOS 14 or later.