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Threadgehog drafts the posts that point people back to the newsletter and sends the ones you approve to your scheduler.
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Who it is for
Writers running a free or paid newsletter on Substack or Beehiiv, as a main job or a side one.
How Threadgehog helps
Paste about ten posts that got plenty of replies in your niche, yours or another writer's, as text or Threads links, and Threadgehog writes in that style. Set the link share to 25% and about 1 in 4 posts ask people to subscribe and end with your link. The rest are regular posts in your brand voice. Approve what sounds right and it goes to your queue, which Threadgehog sends to your scheduler on the schedule you pick: once a day, twice a day, every 6 hours or every hour, while the app is open.
An example brief
This is an example, not a real customer's brief.
Product
Old House Dispatch
What it is
A newsletter about restoring an old house, one renovation problem per issue
Who it is for
People restoring or buying an old house
Link
Your Substack or Beehiiv subscribe page
What readers should do
Subscribe, free or paid tier
Posts that link to it
25% of posts. Most posts should stand on their own, so about 1 in 4 asks people to subscribe.
Plan
Solo. One newsletter is one project, and Solo includes 2 projects.
Example posts
A regular post
Our house was built in 1887. The previous owner fixed a roof leak in 1974 with a pie tin and roofing tar. It's still holding. I'm not touching it.
A thread that links to it
Issue #52 went out Thursday: 3,812 subscribers, a 61% open rate, and 140 replies, almost all about one question. Who insures a chimney built before 1900?
Most insurers won't without a recent inspection. We called 9 companies. The next issue has the 3 questions that finally got us a yes.
Old House Dispatch is one restoration problem per issue, every Thursday. Free to subscribe: [link]
The X version
Our house was built in 1887. The previous owner fixed a roof leak in 1974 with a pie tin and roofing tar. It's still holding. I'm not touching it.
Example posts written to show the style. Not from a real account.
Post ideas for newsletter writers
The kind of posts Threadgehog drafts for newsletter writers. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The reader reply that turned into next week's whole issue.Story
- If the subject line needs an exclamation point, the issue isn't finished.Hot take
- Do you write the subject line first or last?Question
- My first welcome email was a thank-you. Now it links the three issues people reply to most.Before and after
- Five things I keep in a notes file so I never start an issue from a blank page.List
- I changed my send day three times in one month and confused everyone, including me.Mistake
- How I pick which line from the issue goes on Threads.How-to
- The subscribers who reply are almost never the ones who share.Observation
- The unsubscribe note that was kinder than most of my fan mail.Story
- What's a newsletter you open the second it arrives, and why that one?Question
Questions
How does publishing work?
Connect the scheduler you already use: Buffer, Typefully, Publer, Metricool or Postiz. Threadgehog sends the posts you approve to it on the schedule you pick: once a day, twice a day, every 6 hours or every hour, while the app is open. Threadgehog picks the time for each post from your posts a day, spread from 9 AM to 9 PM, so nothing needs setting up inside the scheduler, which then publishes them to Threads and X. Buffer, Typefully and Postiz post multi-post threads as threads. Publer and Metricool take single posts, so a short thread is joined into one post and a long one stays in Pending.
Will every post link to my product?
Only as many as you choose. Set it to 25% and about 1 in 4 posts point people to your product and end with your link. The rest are regular posts in your brand voice, so the feed does not read like ads. The X version keeps the link too, and in a thread the link goes in the last post.