“What is the best time to post on Threads?”
What is the best time to post on Threads?
Short answer
No universal best time exists, but Buffer's study of 2.5 million Threads posts sent through its tool, published February 4, 2026, found the highest median engagement on Thursday at 9 a.m., with weekday mornings from 6 to 11 a.m. strongest. Buffer itself says every audience differs. Test your own times with Threads insights. Threadgehog spreads posts from 9 AM to 9 PM.
What Buffer's study found
The most detailed public numbers come from a scheduler, Buffer, which published its own analysis on its blog on February 4, 2026 (buffer.com/resources/the-best-time-to-post-on-threads/). The sample: 2.5 million posts, all sent through Buffer. The measure: median engagement by hour and day, where engagement means likes, replies and reposts.
Findings as Buffer states them: the overall best time is Thursday at 9 a.m., followed by Wednesday at 12 p.m. and Wednesday at 9 a.m. Weekday mornings from 6 a.m. to 11 a.m. show the highest median engagement. Wednesday is the best day overall, followed by Thursday and Tuesday. Evenings from 6 p.m. to 11 p.m. underperform on every day, and weekends are weaker, with Saturday lowest.
Buffer's authors adjusted the data so the times apply as local time, so you read 9 a.m. as 9 a.m. where your audience is.
If your followers live in several time zones, pick the zone where most of them are, or alternate: post a morning slot for one region and an evening slot for another. Your insights show follower countries and cities in the Followers section, which tells you where to aim.
The peak hour for each day
The same page lists a peak hour for each day, with two secondary hours:
Monday: peak 12 p.m., then 9 a.m. and 1 p.m. Tuesday: peak 10 a.m., then 9 a.m. and 11 a.m. Wednesday: peak 12 p.m., then 9 a.m. and 10 a.m. Thursday: peak 9 a.m., then 10 a.m. and 11 a.m. Friday: peak 10 a.m., then 9 a.m. and 11 a.m. Saturday: peak 10 a.m., then 11 a.m. and 8 a.m. Sunday: peak 11 a.m., then 6 a.m. and 7 a.m.
A peak hour is the best of its day in Buffer's sample, so use it as the first slot to test on your own account.
Reading the list: the weekday peaks fall between 9 a.m. and 12 p.m., and Sunday's peak is 11 a.m. Evenings from 6 p.m. to 11 p.m. underperform on every day in Buffer's sample, so leave the evening slot out of your first round.
What Buffer says about its own numbers
The authors write that every Threads audience is different and encourage testing against your own audience. They call the demographic explanation for the morning pattern only theoretical. They also describe timing as a bonus rather than a must, and say good timing will not rescue a weak post.
The sample is posts sent through Buffer, so treat the hours as the first slots to test with your own audience. Another study on the same platform can reach different answers, which is why this page names one source instead of averaging several.
In short: the study is a large, openly described starting point. Test its hours against your own insights.
How to find your own best time
You have free data: Threads insights. Views shows a chart over time and the sources of views, and the post list can be sorted by views, likes or replies. See Threads insights explained for where to find them.
Run a simple test. Pick three time slots, such as 8 a.m., 12 p.m. and 7 p.m. in your audience's time zone. Post similar content in each slot over three weeks, on matching weekdays, so each slot gets about 9 posts. Write down views after 24 hours and replies. Compare the median of each slot, not the best single post, because one lucky post can mislead.
If you see no difference, that is a result: your audience does not care much about the hour, and you can pick times that suit your own schedule. If one slot is ahead, move more posts there and keep one post a week elsewhere to check it still holds.
Here is how the notes can look. Make a sheet with one row per post and these columns: date, weekday, hour, first line, views after 24 hours, replies. After three weeks, group rows by slot and take the middle value of views in each group. If the 8 a.m. group has a middle of 90 views, the noon group 110 and the 7 p.m. group 60, noon leads and evening trails. Those numbers are an illustration, not data from any account.
Two cautions. First, keep content comparable: a post with a photo and a post with plain text are different tests. Second, do not change the slot and the topic in the same week, or you will not know which one moved the result.
A first test built from the study: Thursday 9 a.m., Wednesday 12 p.m. and Wednesday 9 a.m. are Buffer's top three slots overall. Post comparable content in each for three weeks, and add one control slot, such as Monday 12 p.m., which is Buffer's peak for that day. That gives four slots to compare on views after 24 hours.
Timing is one of several levers
How often you post and what you write usually move results more than the hour. Read how often to post on Threads and how to grow on Threads for those. The reply habit also matters: answering comments soon after a post goes out means you should be free at the time you choose, so a slot you cannot attend is a poor slot whatever the study says.
Think of the study as a way to pick your first test, not your final answer. A weekday morning slot is a fair place to start. Then let your own notes overrule it. A calendar where the hour comes from your data will beat a calendar copied from a blog post, including this one.
Where Threadgehog fits
Threadgehog picks a time for each post from your posts-a-day setting, spread from 9 AM to 9 PM, and sends approved posts to Buffer, Typefully, Publer, Metricool or Postiz on a schedule you choose: once a day, twice a day, every 6 hours or every hour, while the app is open. If your own test points to a slot, set your posts-a-day and sending schedule to match, and use your scheduler's tools for exact times. The site is in waitlist mode; the 14-day trial starts when the Mac app opens.
Questions
What is the best time to post on Threads?
Buffer's study of 2.5 million posts found Thursday at 9 a.m. highest, with weekday mornings from 6 to 11 a.m. strongest. Buffer says every audience differs.
Where can I read Buffer's study?
Buffer's article The best time to post on Threads, dated February 4, 2026, at buffer.com/resources/the-best-time-to-post-on-threads/.
What is the worst time to post on Threads?
In Buffer's study, evenings from 6 p.m. to 11 p.m. underperformed on every day, and Saturday was lowest.
What time zone do the times use?
Buffer says the data was adjusted so the times read as local time.
How do I find my own best time?
Post similar content in three time slots over three weeks and compare the median views of each, using Threads insights.
Does timing matter more than content?
Buffer describes timing as a bonus rather than a must, and says good timing will not rescue a weak post.
Sources
- Buffer: best time to post on Threads (Buffer's own study) (checked 2026-10-17)
- Threads (official account): insights announcement, July 23, 2025 (checked 2026-10-17)
- Threads Help Center: see information about your posts (checked 2026-10-17)
- Threadgehog pricing and FAQ (checked 2026-10-17)