Marketing the game is harder than making it.
Threadgehog drafts your devlog posts and sends the ones you approve to your scheduler, so the hours go back to the game.
14-day free trial. Cancel before day 15 and you won't be charged. Apple silicon Mac, macOS 14 or later.
Who it is for
A solo developer with a Steam page or an itch.io devlog who is still building the game and trying to market it at the same time.
How Threadgehog helps
Paste about ten devlog posts that got plenty of replies, your own or other developers', as text or Threads links, and Threadgehog writes in that style. Add a screenshot or clip from the build to the Media library with a short note on what is happening in it, and Threadgehog writes post ideas from that note with the file already attached. Set the link share to 25% and about 1 in 4 posts point people to your Steam or itch.io page, then approve the drafts that sound right. Approved posts go to Buffer, Typefully, Publer, Metricool or Postiz, and posts with media go through all five, with Cloudinary connected for Buffer and Metricool.
An example brief
This is an example, not a real customer's brief.
Product
Tidy Haunts
What it is
A cozy puzzle game where you tidy up haunted houses room by room, coming to Steam
Who it is for
Cozy puzzle players who like following a game while it is being made
Link
Steam store page
What readers should do
Wishlist the game
Posts that link to it
25% of posts. Most posts stay devlog updates, and about 1 in 4 points people to the wishlist.
Plan
Solo. One game is one project, and Solo includes 2 projects.
Example posts
A regular post
A playtester spent 25 minutes in the first room. She wasn't stuck. She was rearranging the ghost's teacups so they matched. I'm adding an achievement for it.
A thread that links to it
1,312 wishlists. It took 7 months to get the first 500 and 9 days to get the next 800.
What changed: we stopped posting trailers and started posting the ghosts. The one that hides in the laundry basket got more replies than our Steam page announcement.
Tidy Haunts is a cozy puzzle game where you clean up haunted houses room by room. If that sounds like your kind of evening, wishlist it here: [link]
The X version
A playtester spent 25 minutes in the first room. She wasn't stuck. She was rearranging the ghost's teacups so they matched. I'm adding an achievement for it.
Example posts written to show the style. Not from a real account.
Post ideas for indie game developers
The kind of posts Threadgehog drafts for indie game developers. Add any of them with Add an idea in Pending, and the next batch builds on it.
- The playtester who found a way out of the map in the first ten minutes.Story
- A trailer that opens on the logo has already lost the scroll.Hot take
- What's the first thing you cut when the demo deadline gets close?Question
- The Steam capsule I drew myself, and the one I paid an artist for.Before and after
- Five things I watch for when a stranger plays my demo with no explanation.List
- I built the level editor before I knew if the core loop was fun.Mistake
- How I write a Steam short description that fits in 300 characters.How-to
- Players forgive rough art long before they forgive a jump that feels wrong.Observation
- The bug I left in on purpose because every playtester loved it.Story
- Do you show unfinished work, or wait until it looks like the real game?Question
Questions
Do I need posts of my own first?
No. A brand-new account works. Paste about ten posts from your niche that got plenty of replies, from any account, and Threadgehog writes in that style. The app shows you how to find them. Once your own posts start doing well, paste those and rebuild the brand voice.
Will every post link to my product?
Only as many as you choose. Set it to 25% and about 1 in 4 posts point people to your product and end with your link. The rest are regular posts in your brand voice, so the feed does not read like ads. The X version keeps the link too, and in a thread the link goes in the last post.
Can it run without me approving every post?
Yes. Turn on auto-approve during setup or in Project settings. It waits until Threadgehog agrees with your choices often enough, and Project settings shows how close it is, from Just started to Ready for auto-approve. From then on, drafts it's sure you'd approve skip Pending and go straight to your Queue, which Threadgehog sends to your scheduler, and the rest wait in Pending. Pick how many posts it writes a day, from 1 to 500, and it writes them on its own while the app is open. More posts use more of your monthly AI drafts, more of your own key's usage (cheap, because it is only text), or more of your Claude or ChatGPT plan's limits. Reviewing a batch once a week or once a month still gets better results: it learns from what you approve and reject, and auto-approved posts are left out of that.