“What are ghost posts on Threads?”
What are ghost posts on Threads?
Short answer
A ghost post is a Threads post that archives itself after 24 hours. Meta announced them on October 27, 2025. You turn one on with the ghost icon when you post. Replies go to your messaging inbox, and only you can see who liked and replied. Meta's API changelog says publishing support for ghost posts arrived on December 15, 2025.
What a ghost post is
Meta's newsroom post of October 27, 2025 describes ghost posts as Threads posts that automatically archive after 24 hours. Meta frames them as a way to share unfiltered, spontaneous thoughts.
To make one, toggle on the ghost icon when you create a post.
Where replies go
Meta says replies to ghost posts are sent to your messaging inbox, and only you can see who liked and replied to the post.
Reply approvals do not apply. Meta's reply moderation reference says reply approvals cannot be enabled for ghost posts. Our Threads reply controls page covers the controls that do apply to normal posts.
Ghost posts and the API
Meta's Threads API changelog has an entry dated December 15, 2025: support for making ghost posts is now available. That means tools that publish through the API can offer them.
Whether a given scheduler offers ghost posts is that scheduler's choice. Check its own help pages before you plan around it. The ordinary post limits still apply, including 250 published posts per 24 hours, covered in Threads API posting limits.
What Meta does not say
Meta's announcement does not describe reach, whether images are supported, or scheduling. We do not guess at those. If you see numbers about how ghost posts perform, look for the source before you rely on them.
If you want Meta's native scheduling instead, see schedule Threads posts natively.
Where Threadgehog fits
Threadgehog drafts standard Threads posts and threads in a voice learned from posts that did well. You approve each draft, and approved posts go to the scheduler you connected, which publishes them.
Questions
What is a ghost post on Threads?
A Threads post that automatically archives after 24 hours, according to Meta's October 27, 2025 newsroom post.
How do I make a ghost post?
Toggle on the ghost icon when you create a post. Meta's announcement gives that as the way to start one.
Who can see replies to a ghost post?
Replies are sent to your messaging inbox. Meta says only you can see who liked and replied.
Can I turn on reply approvals for a ghost post?
No. Meta's reply moderation reference says reply approvals cannot be enabled for ghost posts.
Can a scheduler publish ghost posts?
Meta's API changelog says support for making ghost posts became available on December 15, 2025. Each scheduler decides whether to offer it, so check its help pages.
Do ghost posts get less reach?
Meta does not publish reach figures for ghost posts, so we cannot say. Treat claims without a Meta source with caution.
Sources
- Meta Newsroom: Introducing disappearing posts on Threads (checked 2026-10-18)
- Meta: Threads API changelog (checked 2026-10-18)
- Meta: Threads API reply moderation (checked 2026-10-18)
- Meta: Threads API, create posts (checked 2026-10-18)